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In television, there are two types of big data currently being licensed for use in audience measurement: return path data (aka set top box data) and smart TV automated content recognition (ACR) data. The Media Rating Council (MRC) has established a standard indicating that these data types ought to be used only to represent their own user base, and not represent the entire U.S., but it is currently reviewing that standard, and this article might be useful to MRC in considering in what ways that standard might be expanded.

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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more

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MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload